When does SAAS come in?
A live countdown timer for Scottish student loan payment dates.
When does SAAS come in is an experimental project by myself and colleague Daniel Waghorn to answer a common question on uni campuses, "when does SAAS (read: student loan) come in?". There was a lack of a way to quickly check the next payment date. We used this opportunity to solve this problem and experiment with SEO and online marketing in the process.
We opted for a clear UI design with minimal copy and a large timer taking center stage. The page changes its layout in relation to the user's device size which allows us to make full use of the screen's width and height while still retaining its simplicity and aesthetic quality.
To try attract more users to the site, we built a page on Facebook for the website and used it to share important dates and advertise the link for easy sharing. We also added meta tags to enhance how it looks when a user shares the site on their page.
A success of the project was overcoming the official SAAS website in search rankings and reaching number one. As there was no other result that clearly listed the SAAS payment dates, it wasn't long before users took notice of us and our website started climbing the ranks.
We saw a monthly increase in traffic with a consistent spike on the payment day of each month.
https://t.co/31hR4V079v— Scott (@SCOTTLB) January 5, 2017
This is what the internet was made for
saved the day 🙃🙃. https://t.co/slGlWFB0pA— GRANT WALLACE (@_grantwallace) April 2, 2016
These figures were backed up by a number of tweets thankful for the service.
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